If the user replays the first 10 seconds of the clip, the event isn't logged again. For example, if the user plays a 40-second clip up to the 10-second mark, the event is logged. If the user restarts the clip, it's not counted again.
The number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length. The percentage of audio impressions that played to completion. Additionally, a completion will be logged even if the user skips some of the audio, as long as the endpoint is played. If, however, the user plays 20 seconds of the clip, then stops and exits the clip, no completion event is logged. If the user replays the clip for 30 seconds, the event isn't logged again.
#COST PER IMPRESSION FORMULA FULL#
For example, if the user plays a 30-second clip for a full 30 seconds, the event is logged. An event is logged once, and if the user restarts the clip, it's not counted again. The number of impressions for which an audio clip played to completion. The number of impressions recorded for companion creatives for audio creatives. The number of clicks recorded for companion creatives for audio creatives. This is logged once per view, such that if a person mutes and un-mutes the audio multiple times, the subsequent unmutes aren't counted. The number of times an audio clip has been unmuted. Instances where the user muted their computer operating system, or audio hardware, are not counted unless the audio player is also controlled by that action. One mute is counted per impression, even if the user mutes and unmutes the audio content multiple times. The action is counted even if the user mutes the ad before the audio content plays. The number of impressions for which the ad was muted.
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